McConnell Shoes are a long established family footwear business based in Mid Ulster with three shops located throughout Northern Ireland and an online store.

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What we do

Creative Art Direction

UI\UX Design

Strategy and Planning

Magento 2 Development

Bespoke Till Integration

The challenge

WebsiteNI’s brief was to create a visually engaging and innovative e-commerce website that enabled McConnell Shoes to showcase their extensive range of products and brands whilst increasing online sales.

Our solution

  • Seamless shopping experience: The mobile responsive website we have provided for McConnell Shoes is built using the robust Magento e-commerce platform, and offers a seamless online shopping experience with an array of search options, filters, mega menus, and all-important one page checkout to increase conversion rates.
  • Custom integration with online marketplaces: Our solution also features custom integration with key online marketplaces like eBay and Amazon, as well the RMS Stock Control System. These integrations ensure that all McConnell’s products can be automatically submitted to these marketplaces, and all orders, stock availability, and product updates communicated between the marketplaces, website and the three stores.
  • Fully responsive: Mobile Friendly Responsive design, allowing the website to display across a range of devices
  • User-friendly search options & categories: array of product search options, filters and Shop by Brand
  • Social Media Integration: Social media integration to encourage interaction with McConnell’s and boost their online presence.