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McConnell Shoes Image First

the challenge

McConnell Shoes are a long established family footwear business based in Mid Ulster with three shops located throughout Northern Ireland and an online store.

WebsiteNI’s breif was to create a visually engaging and innovative e-commerce website that enabled McConnell Shoes to showcase their extensive range of products and brands whilst increasing online sales.

McConnell Shoes Image Second

our solution

The mobile responsive website we have provided for McConnell Shoes is built using the robust Magento e-commerce platform, and offers a seamless online shopping experience with an array of search options, filters, mega menus, and all-important one page checkout.

Our solution also features custom integration with key online marketplaces like eBay and Amazon, as well the RMS Stock Control System. These integrations ensure that all McConnell’s products can be automatically submitted to these marketplaces, and all orders, stock availability, and product updates communicated between the marketplaces, website and the three stores.


  • Mobile Friendly Responsive design, allowing the website to display across a range of devices
  • Seamless online shopping experience with an array of product search options, filters and Shop by Brand
  • Integration with E-bay, Amazon and Stock Control System to manage all orders, inventory and product updates
  • One page checkout and online payment facility to increase conversion rates
  • Social Media Integration