Email marketing is a highly effective marketing tool that allows you to share the latest news, offers, case studies, stories, and more with your target audience. Despite the booming popularity of social media and search, email continually exceeds expectations, serving up benefits that other media streams struggle to match.
Not only does email have a high conversion rate, but it allows you to build relationships and connect with customers and monetise on this. 20.9% of people check their email more than five times per day, and therefore the impact that a well-crafted message can have on customers is huge.
Spam email culture plays a part in the myth that email marketing is dead when in reality, it is highly effective as long as emails are relevant, interesting, and specific to customer needs. With a society inundated with content, spam, and fake news, email campaigns must be relevant and personalised, but they must also add value in order to boost open rates, click-through rates, and conversions.
Our team has years of experience in implementing strong, effective email marketing campaigns that truly reflect brands and that help to build customer relationships and increase sales. We have a strong knowledge of email marketing platforms such as MailChimp. Our skills mean that we can create strong email marketing strategies that can be used to differentiate and allow for customer-centricity, engagement, and long-lasting relationships between consumers and brands.