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So you have your website, but what next?

When your new responsive website is launched the next step on the road to success is implementing an effective digital marketing plan. After all, what is the point of having a professional, visually engaging web presence if the right people aren’t visiting your site?

Digital marketing is vital from the off-set to get your target audience to your website. It is not a one-step process, but rather a continuous effort to facilitate long-term growth and the development of a loyal customer base. Digital strategy is essential so that you can take advantage of the growing opportunities in digital marketing.

We recognise the importance of creating and using a digital marketing plan to support digital transformation and company growth. As your digital partner, we will be with you every step of the way as we work to grow your visibility online, drive more traffic to your site, raise brand awareness, boost your rankings in Google, develop & enhance customer relationships through the power of social media and increase conversions.

The digital world never rests, and neither must your marketing efforts in this intensely competitive arena. Creating a strong digital strategy relies on us having a deep understanding of your business or project. This means we can consider where you are now as a business, assess your potential and discuss where you need to be in the future so that you can achieve your objectives.

This all starts with conversations, research and brain storming. The conversation won’t just be about how to get more customers; rather, we need to explore what type of customers are a good fit for your business and really get to know this audience so that you allow them to get to know you personally and create brand loyalty.

Working in partnership, we try to get under the skin of what is going to drive your business and then translate that into a practical digital strategy spelling out exactly how together we will achieve your online targets and help you achieve your wider goals.

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email marketing

Email marketing is a highly valuable digital marketing tool and when used correctly, can be a very effective and efficient way to deliver your marketing message and speak directly to the right people at the right time. Email is the king of content and has the potential to bring in an unbeatable ROI whilst promoting all your marketing techniques such as blogs, social media or specific products and promotions. At WebsiteNI, we can take care of the entire process and deliver a customer-focused e-marketing campaign that delivers results.

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pay-per-click (ppc) google ads

PPC or pay-per-click advertising is a powerful tool to drive high quality traffic to your website, generate relevant leads and hit your marketing goals. PPC is measurable and trackable and is one of the most profitable marketing techniques for generating higher ROI. As your paid advertising partner, the team at WebsiteNI will work to ensure the PPC strategy we devise for you gives your organisation an edge over rival companies.

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search engine optimisation

An effective SEO strategy can boost your ranking in Google, build trust and brand awareness and drive more relevant traffic to your website. SEO is a cost-effective, valuable way to compete. Let our digital marketing experts devise and implement an SEO strategy that gets your business noticed online.

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facebook advertising

Facebook advertising is highly effective. With more than 2.2billion monthly active users, Facebook is a major part of people’s lives. Facebook advertising allows businesses to target carefully crafted audiences based on location, demographics, interests, and behaviours. At WebsiteNI, our team of specialists have been using Facebook ads to yield excellent results for customers. Let us create, monitor and optimise your Facebook ads to make sure you’re getting the best ROI.

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social media management

Social media marketing is a powerful way to reach prospects and customers and can bring remarkable success to your business, building lasting relationships with customers, creating brand advocates and even driving leads and sales. Our team can create, schedule, analyse and engage with content on social platforms like Facebook, Twitter, Instagram and LinkedIn. We can work with you to develop and maintain an effective social presence that expands your reach and delivers your goals.

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website lead identification

We can help you identify and track the companies that visited your site, how they got there and which pages they visited. Using this valuable information, we can monitor your campaigns and take your business to the next level, helping you identify sales opportunities & well-qualified leads, enabling growth and accelerating your ROI!