Belfast based company Impro is one of Northern Ireland’s leading providers of high quality printing materials, specialising in litho, digital and large format print. With over 40 years in the business Impro are well respected and hold a very reputable customer base, servicing multiple industries including banking, legal, manufacturing and hospitality, and everyone in-between.
Impro had a dated website in need of a revamp to enhance the look and feel of the website and have more up to date features and functionality. The aim of the website project was to create a fresh and modern new website to strengthen brand awareness, beautifully showcase Impro’s product range and include an eCommerce facility to drive online sales.
The aim of the website project was to create a fresh and modern new website to strengthen brand awareness, beautifully showcase Impro’s product range and include an eCommerce facility to drive online sales.
- Brand new bespoke, on-brand design: The new website was created in line with Impro’s strong branding, using beautiful design trends that appeal to the modern online user, to ensure the best possibility of engagement through ease of use and an enjoyable experience. It looks and feels technologically advanced and provides easy navigation through the various materials presented.
- Showcase products and services: The website has been designed to promote the range of products and services on offer; create brand awareness; convey a trustworthy image to help build user confidence; and showcase Impro’s high quality work and well established customer base.
- Flexible WordPress CMS: The website is set-up with the WordPress Content Management System to enable administrators at Impro to fully manage the new eCommerce website and update products, content and images throughout the site.