NutritionNow is one of the largest online discount supplement stores throughout the UK and Ireland. With over thirty years’ experience NutritionNow sell sports supplements and health products online, in their high street pharmacy and specialist sports nutrition shop based in Cookstown, County Tyrone, and are always on the lookout for new products to respond to customer demand.
NutritionNow had an eCommerce website that required a complete revamp with improved design and user experience to clearly promote their wide product range of vitamins, sports supplements, specialist food and fitness accessories to different customer groups. Core to the new NutritionNow website was the need for an easily navigated platform so website visitors could quickly find the products they wanted and checkout in the least possible time.
Working closely with NutritionNow, the team at WebsiteNI designed a modern, fresh website with clear navigation and visuals throughout to reflect the business brand message and offering. The new homepage clearly identifies the Top selling products and special offers and enables website visitors to shop by the quality brands NutritionNow work with, and the range of product categories. This allows users to navigate the website easily and find the products they are looking for quickly. Within the product category pages website visitors can easily refine their search within each product range by advanced filters such as brand, price and flavour, again enhancing user experience and helping the customers find what they want in the least amount of time. The website has a section dedicated to products recommended by NutritionNow to reflect their knowledge and experience in the industry and highlight their customer focus.
The new NutritionNow website features a one-page checkout and integrations with several payment options to provide the website visitor a seamless shopping experience and encourage repeat customers.
The website was developed within the Magento 2 platform with an easy to use Content Management System to allow administrators at Nutrition Now to update services, products, projects, images and content to maintain an effective online presence.
Does your website need a redesign to clearly promote your product range and increase online sales? Contact Us on Dungannon 028 3754 9025 or Belfast 028 9002 5050.