Why do I need to move?
As you might be aware Google is shutting down the much-loved Universal Analytics (UA) on July 1st 2023. Therefore, if you are still using UA after this date:
- You will NOT be able to collect new data on your Universal Analytics properties.
- You will BE able to access your previously processed data in your Universal Analytics property for at least six months.
What is the replacement?
Google Analytics 4 (GA4) is the next generation of Analytics which collects event-based data from both websites and apps.
Therefore, as it’s new, it is completely incompatible and separate from UA.
That’s why we’re here to help you make the switch!
How can WebsiteNI help?
We can help you make a smooth transition and maintain continuity in your website analytics.
This involves us managing the logistics and replicating the events in your new GA4 enabled site.
Plus avail of a full FREE website audit once we complete the move!