Brilliant news – Tourism Northern Ireland have just announced the launch of their Website Development Programme 2020/21, offering capital grants of up to £40,000 to help providers sell their experiences through development of their websites.
The Tourism NI Website Development Programme opened for applications on Monday 20th July and aims to help Northern Ireland tourism providers to promote visitor experiences by enhancing their websites and improving user experience and bookability. The website improvement scheme is operated and managed by Tourism Northern Ireland in partnership with the Department of Agriculture, Environment and Rural Affairs.
The post-Covid environment can be difficult to navigate, and tourism experience providers face many new pressures and challenges. Online promotion and provision of online booking is now more important than ever as the tourism market in Northern Ireland is transforming and becoming increasingly competitive. In order to stand out from the rest, tourism providers need to optimise their online presence to effectively promote their unique and rejuvenating visitor experiences post-Covid.
This website improvement scheme will provide much-needed guidance on how to market and sell visitor experiences properly, by focusing on website development and improvement.
Examples of the type of work/ costs that are eligible for financial assistance includes:
- Website Development (if there is no existing digital presence)
- Replacement of, or upgrade to, current website
- Booking engines development such as online booking functionality, improving conversion rates and improving user experience
- Content development e.g. imagery and video
- Mobile optimisation
- Improvement to Search Engine Optimisation (SEO) and website content
- Integrated social media (not standalone)
- Foreign Language provision
How to apply?
Tourism NI have advised that to apply you first need to read the guidelines and check your eligibility. To apply, phone 028 9592 6340 or email the Capital Funding team at firstname.lastname@example.org.
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