Tourism NI Website Development Programme Image

Brilliant news – Tourism Northern Ireland has just announced the launch of the Website Development Programme 2021-2022. Offering capital grants up to £40,000 to help providers sell their experiences through development of their websites.

The Tourism NI Website Development Programme opened for applications on Wednesday 25th August. It aims to help Northern Ireland tourism providers promote visitor experiences by enhancing their websites and digital presence; though the provision of a digital audit and website development plan.

The competitiveness of the tourism marketplace in Northern Ireland cannot be underestimated. Moving forward, it will be vitally important for tourism experience providers to optimise their online marketing and sales capability. Online promotion and provision of online booking is now a core requirement of doing business.

This website improvement scheme will provide much-needed guidance on how to market and sell visitor experiences properly, by focusing on website development and improvement.

Examples of the type of work/ costs that are eligible for financial assistance includes:
    • Website Development (if there is no existing digital presence)
    • Replacement of, or upgrade to, current website
    • Booking engines development such as online booking functionality, improving conversion rates and improving user experience
    • Content development e.g. imagery and video
    • Mobile optimisation
    • Improvement to Search Engine Optimisation (SEO) and website content
    • Integrated social media (not standalone)
    • Foreign Language provision
How to apply?

Tourism NI has advised that to apply you first need to read the guidelines and check your eligibility.

If your business is eligible please indicate your interest by completing an Expression of Interest form at

The closing date for receipt of Expression of Interest forms is 8th September 2021 at 3.00pm



WebsiteNI have been helping hospitality and tourism businesses to build a strong digital presence that reflects their reputation, visit our portfolio.