In this day and age, having an online presence is more important than ever. Even for companies that do not conduct business online, customers expect to see you online.
Having an online presence can include a website, an e-commerce platform or even a simple social media page. It’s not so much what or where your presence is online but making sure that you are online to be found.
Take a read through our main reasons why you need an online presence.
- Let your customers find you
If you want to find out information, the first thing you do is to Google it. So, when customers are looking for information on your business, it’s a no brainer that they will go to search for you online.
Whether someone is specifically looking for your business or just any business that offers the same products or services, having an online presence will give you a competitive edge.
- Show off what you have to offer
There are so many ways to showcase your products and services online, whether it’s a portfolio on a website or an album on Facebook or even an e-commerce site of your own. It is so easy to show off what you have on offer, there are so many different platforms to suit any type of business. One of the best things about having an online presence is that it is accessible 24/7 – yes, outside of business hours! So, when people are on their train commute home or when they’re relaxing after dinner, anyone can simply grab a mobile device and search for your business. Easy!
- Build everlasting relationships with your customers
A great way to build relationships with your customers online is through social media. Social media for businesses can give your brand a ‘voice’. You can interact with your customers and make your business more relatable and less corporate-like. Social media is one of the best ways to communicate with potential customers. Sharing updates on your business, showcasing new offers and even asking your customers what they want to see from your business. Social media allows for a two-way dialogue between your business and your customers, so use it.
- Market your brand
If I told you there was a free way to market your brand, I’m sure you wouldn’t be opposed to the idea. Marketing your brand through social media and other online platforms is one of the most cost-effective ways to advertise your business. Online marketing is so important for all types of businesses as the internet has become the biggest influence on the way consumers make purchasing decisions.
Online marketing allows you to overcome any distant barriers, you can reach customers 1, 10 or 1000 miles away, all through a click of a few buttons. So why not use this opportunity to your advantage and get your brand name out there.
There are endless benefits to having an online presence and modern businesses need to ensure they’re not being left behind. If you would like to know more about how to build an online presence, Contact Us to discuss how we can help you, on Dungannon 028 3754 9025 or Belfast 028 9002 5050.
