Email marketing is a highly effective marketing tool that allows you to share latest news, offers, case studies, stories and more with your target audience. Despite the booming popularity of social media and search, email continually exceeds expectations, serving up benefits that other media streams struggle to match.
Not only does email have a high conversion rate, but it allows you to build relationships and connect with customers and monetise on this. 20.9% of people check their email more than five times per day, and therefore the impact that a well-crafted message can have on customers is huge.
Spam email culture plays a part in the myth that email marketing is dead, when in reality, it is highly effective as long as emails are relevant, interesting and specific to customer needs. With a society inundated with content, spam and fake news, email campaigns must be relevant and personalised, but they must also add value in order to boost open rates, click-through rates and conversions.
Our team have years of experience in implementing strong, effective email marketing campaigns that truly reflect brands and that help to build customer relationships and increase sales. We have a strong knowledge of email marketing platforms such as MailChimp – in fact, we have now been recognised as MailChimp Partners. Our skills mean that we can create strong email marketing strategies that can be used to differentiate and allow for customer-centricity, engagement and long-lasting relationships between consumers and brands.