Ulster Shredders manufacture a world class range of Industrial Shredding Machines in their precision engineering works near Magherafelt, Northern Ireland.

The Company was established in 1967 and is now one of the UK’s largest design and build construction and property development companies with £350 million in managed assets.


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What we do

Creative Art Direction

UI\UX Design

Strategy and Planning

WordPress Development

WordPress Maintenance and Support

The challenge

Ulster Shredders required a full redesign of their website to provide users with more accessible and easier to use pathways to the most suitable range of products.

Our solution

  • Brand new, modern design: WebsiteNI designed a brand new contemporary and innovative website to reflect Ulster Shredders corporate branding and raise the profile of the company brand.
  • Clear pathways to information: With clearly defined pathways to information and logical categorisation of information the website highlights the full range of products in an easy to navigate mega menu and provides an easy to use comprehensive product resource for Dealers.
  • Calls to Action: The new website features strong Calls To Action and promotes the availability of free samples with a custom video shoot of the customers own sample being shredded.
  • Flexible WordPress CMS: The new website was built using WordPress Content Management System which enables administrators at Ulster Shredders the flexibility to manage the website efficiently on an ongoing basis including adding, editing and removing content, products, images and media.
  • Fully responsive: The responsive website works seamlessly across a range of browsers.
  • Optimised for SEO: The new website has been optimised for Search Engines keywords and built to enable Ulster Shredders to continually improve search ranking for all the products, aftersales, parts & service.