Tara Grimes is a qualified nutritionist and personal trainer and one of Ireland’s top Fitness and Weight Loss Experts.

Transforming women’s bodies and health is Tara’s specialist area with already having helped transform thousands of clients throughout Ireland and the UK.

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What we do

Creative Art Direction

UI\UX Design

Strategy and Planning

WordPress Development

WordPress Maintenance and Support

The challenge

Tara Grimes Fitness had a dated website in need of a complete redesign to truly reflect Tara’s brand message, build trust and confidence in her expertise and products, and offer a seamless shopping experience.

Our solution

  • eCommerce website with visual and modern design: Working in partnership with Tara Grimes Fitness, the team at WebsiteNI created an eCommerce website with visual and modern design. Clean navigation clearly promotes all the products and services on offer.  The website design features engaging images, graphics, and content to highlight product solutions, benefits and user results to help build confidence in Tara Grimes specialist expertise, experience and success of her clients.
  • Program and Meal Delivery pages have been designed to promote a vast amount of information, answer questions and overcome objections, and encourage the user to ultimately make a purchase.
  • Interactive blog: This helps keep users up to date with Tara’s Fitness and Nutrition tips.
  • Customer journey & Calls to action: The website accommodates all possible customer journeys and features strong Calls To Action throughout including Discount Timers and Related Products Upsells, along with a currency selector to provide customers a seamless shopping experience.
  • Fully responsive and modern design: The responsive website features a fresh and modern look and feel and works seamlessly across a range of browsers, from desktop through to tablet and mobile to improve user experience.