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The challenge

Marble Arch Caves is one of Europe’s finest show caves. Set in the heart of the Marble Arch Caves UNESCO Global Geopark, the Marble Arch Caves pay homage to the fascinating secrets of a world of subterranean rivers, winding passages, lofty chambers and an array of delicate cave formations.

The Marble Arch Caves approached WebsiteNI to create a contemporary website to clearly illustrate which tour will be operating that day and to book online. In turn, decreasing the number of phone calls received.

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Our solution

  • Fully responsive, Modern & sleek new design: The new Marble Arch Caves website has been created using beautiful design trends to ensure high levels of engagement through ease of use and an enjoyable experience. The new site is also fully responsive across a range of devices and browsers.
  • Third-party ticketing system: A key aspect of the design and development was integrating a third-party ticketing system that allowed users to purchase tickets. The website accommodates all possible customer journeys and features strong Calls To Action throughout to provide customers a seamless experience.
  • WordPress CMS: The new website was developed within the WordPress Content Management System (CMS) to allow administrators at Marble Arch Caves to easily update content and maintain an effective online presence. This aspect was particularly important as Marble Arch Caves wanted the ability to change and update information about their tours depending on the weather at the click of a button. In the morning, Marble Arch Caves will be able to check the weather forecast and decide what tours are suitable for that day and then amend that information on the website.
  • Social media integration: The new website design emphasises social media connections and allows visitors to engage by sharing content to social media channels.