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The challenge

John J Doyle Ltd  are the leading refractory engineers and commercial and industrial flue experts in the UK and Ireland.  Established since 1928, the family run Belfast company has been grown substantially over the years and now operates three core divisions.

The Commercial Department specialises in the design, supply and installation of flue systems across a variety of sectors through Europe, the Domestic/Wholesale Department market supplies a wide range of quality chimney and flue products to the trade and public markets as well as suppliers of Fire and stove products to trade customers throughout the UK and Ireland whereas the Refractory Department both sells to the public and trade markets and installs commercial & industrial projects throughout North and South of Ireland.

John J Doyle Ltd required a complete website revamp to bring it into line with modern website web design and technology as well as reflecting the current business brand, strategy and offering. The main focus was to a create a website that identified the separate divisions, providing clear signposts and pathways to enable website visitors to select the relevant division for their needs, whilst highlighting the full offering and capability of John J Doyle.

Industry

Engineering & Manufacturing

Location

Belfast

Involvement

Web Design
Web Development

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Our solution

  • New design identifies 3 core divisions: The WebsiteNI team designed and built one overall website that incorporates all the core services and products John J Doyle Ltd offers. This solution promotes the full capability and offering of John J Doyle Ltd and helps website administrators to easily manage their overall online presence. A main splash page clearly identifies different divisions of the organisation, with links to the individual divisions of the website. Within the individual divisions of the website the user will be able to see and easily click on to another division of the organisation. This will not only improve user experience but also highlight the full capability of John J Doyle Ltd.
  • Professional, engaging and builds trust: The web design has been created with engaging icons, authentic images, and team profiles to reflect the brand message and raise the Company profile. Clear and easy navigation promotes the full ranges of services within each division. The website displays logos of the quality manufacturers of materials and products used by John J Doyle to highlight the top quality and strict adherence to European standards. Client logos displayed throughout the website and a dedicated section to showcase portfolio projects help highlight John J Doyle Ltd’s Premier Quality, Innovation, Dependable Workmanship, and Client Satisfaction.
  • Fresh, modern, responsive new design: The new website has a fresh and modern look and feel and works seamlessly across a range of browsers, from desktop through to tablet and mobile.
  • Flexible WordPress CMS: Developed within the WordPress platform with an easy to use Content Management System, the new website enables John J Doyle Ltd to easily update the website with new products, services, team members and portfolio projects, and effectively manage their online presence.