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The challenge

Jayne Murray Public Relations was established by Jayne Murray, who brings over 20 years’ experience engaging and influencing stakeholders throughout Ireland and Great Britain, with particular expertise in the charity and health & social care sectors. Jayne has extensive experience in providing strategic and tactical communications, public affairs, policy development and business support expertise to some of the UK’s leading organisations.

Jayne Murray PR needed a modern, professional new website that reflected the company values of Integrity, Innovation and Quality. The new website needed to show an overview of the services provided whilst also telling the story of the company through structured content, testimonials and imagery.

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Our solution

  • Storytelling design: The WebsiteNI team designed a new and improved website that told the story of Jayne Murray PR. The homepage is clear and easy to navigate, integrating an overview of the company and information on its values, its key services and client testimonials. The ‘Who We Are’ section focuses on the history, expertise and experience within the company.
  • Social links and Newsroom: Social media is integrated into the new website design, with ‘Latest Tweets’ and ‘Connect with Us’ social links for Facebook, Twitter and LinkedIn featured at the footer of each page. Within the ‘Newsroom’ there are categories such as ‘Brexit’, ‘Event Management’ and ‘Multimedia Relations’ and different articles based on the latest news in the company.
  • Calls To Action: Clear calls to action are included in the web design, for example ‘Get in touch’ which features ‘Call us’ and ‘Email us’ above an enquiry form. This design is user-friendly and shows a clear path to contacting JMPR to avail of services.
  • Sleek design, Search Facility and Core Services: The featured area for core services includes detailed information on what Jayne Murray PR have to offer and how they can help, categorised into sections such as ‘Strategic Communications’, ‘Public Affairs’ and ‘Policy Insight & Development’. WebsiteNI included a search facility at the header of site to help users find the information they are looking for.
  • Client Testimonials and Accreditation: The ‘Our Clients’ section contains case studies and testimonials alongside client logos, demonstrating the value of Jayne Murray PR’s services. The footer of the homepage incorporates important logos of accreditation such as ‘CIPR member’. This increases the credibility of Jayne Murray PR.
  • WordPress CMS: The website was developed within the WordPress platform with an easy to use Content Management System. This ensures the website is modern and interactive and allows for ease of use and functionality for both the end user and the administrators.