GRASSMEN is a fast-paced global phenomenon brand, whose video content and merchandise are recognised worldwide.

The business was started in 2009 by current director Gareth Gault, known to his fans as ‘Donkey’. Realising the niche in the market for real-life documentary farming action, Gareth wasted no time in driving the brand forward.

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What we did:

Creative Art Direction

UI\UX Design

Strategy and Planning

Magento 2 Development

Magento 2 Maintenance and Support

Digital Products

Subscription Products

The Challenge

WebsiteNI’s brief was to create a visually engaging and modern eCommerce website that would raise the profile of GRASSMEN, and highlight the phenomenal videographic entertainment they provide to their customers. GRASSMEN’s existing website required a complete redesign to incorporate the high-quality imagery and videography available. WebsiteNI was challenged with designing and developing a new website with improved navigation and functionality, the ability to promote GRASSMEN’s full range of digital and physical, showcasing GRASSMEN TV, and ultimately meet the client’s objective of increasing online sales.

Our Solution

  • Modern, fresh, and engaging: Working in partnership with GRASSMEN, the team at Website NI created a modern and engaging website using professional imagery supplied by the client.
  • Mobile responsive design: The mobile responsive eCommerce website we have designed and developed for GRASSMEN is built using the search engine-friendly Magento 2 platform.
  • Enhanced online shopping experience: The new website promotes the wide range of products supplied by GRASSMEN, and the product pages offer the customer an enhanced online shopping experience with an array of features, such as quick view, product filters, and product reviews.
  • Digital Products: The new and improved functionality allows customers to purchase GRASSMEN DVDs digitally, and the customer can download them straight to their devices to view them anywhere, anytime.
  • Magazine Subscription: GRASSMEN customers can now purchase a subscription to their new magazine online without having to worry about missing out each month.
  • Social media integration: Social media integration to increase eCommerce store traffic and amplify the brand voice and customer reach of GRASSMEN.
  • Flexible Magento 2 CMS: The website was developed within the Magento 2 platform with an easy-to-use Content Management System to allow administrators at GRASSMEN to maintain an effective online presence.