Let’s be real—when was the last time you thought about whether everyone can actually use your website? Accessibility sounds like one of those buzzwords, but it’s way more important than most people realise.
Accessibility means making sure your website works for people with all sorts of needs: like those who use screen readers, have limited vision, or can’t use a mouse easily. Think of it like making your digital front door open to everyone, no matter what.
Why should you care?
Because your audience isn’t just one type of person. Maybe it’s your granny checking your site on her phone, someone with a visual impairment trying to find your information, or a person who can’t use a mouse and relies on keyboard navigation.
If your website isn’t accessible, you’re unintentionally locking people out and that’s not just being non inclusive, it’s also a missed opportunity. Plus, it can hurt your SEO and, in some places, it’s the law.
Quick wins to make your site more welcoming
- Use clear, simple language
- Make sure text contrasts enough to read easily
- Add alt text to images (so screen readers can describe them)
- Make sure your site works without a mouse aka keyboard-friendly navigation
- Avoid auto-playing videos or sounds that can confuse or overwhelm
We get that accessibility can seem technical and overwhelming. That’s why we help brands audit their sites, fix the tricky bits, and make sure everyone can enjoy their online experience without the headache.Unsure if your website is accessible? Contact us and we can advise.
