Website NI is a leading digital performance partner for high-growth brands across the UK & Ireland. We build and scale digital ecosystems, combining web development, performance marketing, CRO, and data intelligence to drive measurable ROI.
A significant and fast-growing segment of our client portfolio is the online prize competition sector, including automotive, lifestyle, and property prize brands. This role will play a crucial leadership part in scaling those businesses responsibly, compliantly, and profitably.
Role Overview
To own and drive Website NI’s performance marketing capability across a diverse client portfolio, with a particular focus on high-velocity consumer growth brands in the prize-competition sector. You will build a market-leading growth function, lead strategy across paid and owned channels, optimise budgets of ~£10m, and deliver measurable growth, acquisition efficiency, and lifetime value improvements.
Key Responsibilities
- Develop and lead multi-channel growth strategies across sectors
- Own forecasting and reporting processes
- Lead paid media strategy (Meta, TikTok, Google, YouTube)
- Run creative testing & performance frameworks
- Ensure ASA/CAP compliance for competition clients
- Lead and mentor the marketing performance team
- Drive data-led strategies and optimise funnels
- Work with exec/founder-level stakeholders
Experience Required
- 5+ years in performance/growth marketing leadership
- Proven multi-million-pound budget management (~£5m–£10m+)
- Deep expertise in paid media platforms
- Experience leading teams & scaling performance
- Experience with high‑velocity consumer categories
Desired Experience
- Prize competition / sweepstakes / gaming / D2C experience
- Knowledge of ASA/CAP regulations and compliance
- CRM & LTV optimisation experience (e.g., Klaviyo, HubSpot)
- Experience in always‑on advertising environments
Key Competencies
- Data‑driven and ROI focused
- Creative and analytical thinker
- Commercial leadership and communication skills
- Bias for action and experimentation
- Excellent stakeholder management
What We Offer
- Opportunity to build a leading performance marketing function
- Leadership role in a fast‑scaling digital agency
- Exposure to innovative competition & consumer brands
- Competitive salary + performance bonus
- Hybrid working & strong team culture
- Ongoing professional development
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