How to attract the right kinds of visitors to your site
Firstly and most obviously you must advertise your site correctly, this can be done with, social media advertising and display advertising. These three methods are excellent ways of attracting visitors to your site and building your brand. Adjusting your paid methods to align with your goals for the site is important, do you want to just increase traffic or is increasing the conversion rate important to you too? Every paid method has its benefits…however they also come with their drawbacks so make sure to do your research before reaching for your credit card.
Another important method of attracting visitors is ensuring that you make use of and are proactive on modern social media Channels. Twitter is excellent for short, snappy, witty posts that engage users and grab their attention. IF you’re a B2C product company you may find that image-heavy social media such as Instagram and Pinterest are particularly effective.
Paying attention to your on-page SEO is still a useful tool for attracting visitors. Ensuring you’re making the most of alt text, internal links and meta descriptions is an excellent way of gaining clicks, optimizing for on-page SEO is a time and cost-efficient way of increasing traffic.
How to attract a user to your main service or product
First, ask yourself is my site attractive and pleasant to use, if the answer to these questions is no then you are already driving customers away as a great user experience is an excellent way of ensuring a customer will use your site to buy a product or service.
Identifying your ideal client is a key factor in success as finding customers becomes much easier when you know the type of person you are looking for. “Have a crystal clear picture in your head of exactly who you’re targeting,” says OPEN Forum community member Nicole Beckett, president of Premier Content Source. “Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.”
Understanding your business, the industry you are in, and ensure you know all about your product is of the upmost importance when trying to attract clients. All of this allows you to understand the problem the users are facing and aligning your product or service to be the answer they seek after this becomes very simple.
How to collect details for future ongoing relation
Forms are a great way of collecting data as the visitor enters it all themselves while making an order or filling out a survey. Creating a mailing list or newsletter that a customer can sign up for is a great way of gaining information and building a relationship with a potential user.
Recording customer reviews and complaints is a great way of collecting customer information. Not only can you record the complaint but also who made it, why they made the complaint, and if their issue was resolved. Customer Competitions such as draws for a £20 voucher are a great way of gathering customer contact details and ensuring that visitors return to your site.