Formed in 1977, The Northern Ireland Federation of Housing Associations (NIFHA) is the representative body for the region’s 20 registered housing associations. NIFHA is a not-for-profit organisation. NIFHA’s registered housing association members provide more than 53,000 social and affordable homes, along with high quality care and support, and invest millions each year in community services.
In addition to building homes for social rent, housing associations help people who do not qualify for traditional mortgages or social housing find new ways to get on the property ladder.
Due to a massive increase in traffic year on year, NIFHA required a new website to clearly reflect the association with a strong, engaging visual consistent with NIFHA’s brand identity. The new website needed to promote images, videos, multimedia and infographics and be less text heavy, with a simpler structure and less repetition.