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The challenge

The Mackle family have been producing apples for over 50 years and are one of the largest growers in the UK and Ireland.  Years of experience and passion has lead the Mackle family to create a unique Apple Cider Vinegar, Natural Umber.

The company required a fresh new website to help create brand awareness of Natural Umber and ultimately increase online sales.

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Our solution

  • Modern, bespoke new design: The website was created using beautiful and modern design trends with striking imagery that reflects the brand message.
  • Smooth navigation: Clean navigation ensures the best possibility of engagement through ease of use and an enjoyable shopping experience.
  • Customer reviews: The website features prominent customer reviews and advice on how to use the product to help instil confidence in any potential customers, highlighting the product benefits and Natural Umber’s reputation for quality, customer service, and ease of ordering and prompt delivery.
  • Built for Ecommerce: The new eCommerce website allows users to purchase the product online and create a customer account to save order details, providing ease of repeat orders.
  • Fully responsive: The Website has been designed and built to work seamlessly across a range of browsers, from desktop through to tablet and mobile and allows administrators at Natural Umber to update products, orders, content and images throughout the site.