Inspired Tax Incentives required a fresh, modern, and user-friendly website that allowed potential clients to find out more about the services they offer. One of the key features required was an R&D tax credits calculator to allow potential clients to see how much they could receive in R&D tax credits. It was important for the new website to promote the key services while also promoting client case studies to promote the previous work carried out by Inspired Tax Incentives.

• Clean and contemporary: We designed a bespoke website for Inspired Tax Incentives that portray their brand identity. The new website design utilises engaging images, video, and content ensuring the website portrays Inspired Tax Incentives as experts in UK tax incentives. Our bespoke website design enables Inspired Tax Incentives to showcase all the services they have to offer.
• Clear navigation: One of the most important elements in the design of this website was the navigation menu. Our menu structure makes sure that users can easily and quickly find their way around the site structure to find the services and information they are looking for. It is simple and easy to use.
• Clear Calls to Action: WebsiteNI also used clear Call to Actions to enhance user experience and effectively promote the full-service offering, expertise, client focus, and capability of Inspired Tax Incentives. Important Calls to Action in the new design include ‘Make a Claim’ and ‘Contact Us’ which is ‘sticky’ to the bottom right-hand side of the website and lead to an integrated enquiry form.
• ‘Insights’ – featured news, case studies: The ‘Insights’ section of the website contains featured news and case studies. This adds value for the user, as they can not only keep up-to-date with what’s happening at the heart of Inspired Tax Incentives but also learn how other clients benefited from the services Inspired Tax Incentives offer.
• Tax Calculator: The homepage features a calculator to allow potential customers to know how much they might receive in R&D tax credits.
• Responsive website design: The responsive design of the website ensures it works seamlessly across a range of browsers and devices – from desktop to tablet and mobile.
• Flexible WordPress content management system: Developed within the WordPress platform with an easy-to-use Content Management System, the new website enables administrators and Inspired Tax Incentives to easily update the website with new content and images to maintain an effective online presence.