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The challenge

Hostelling International Northern Ireland (HINI) is a not-for-profit organisation providing youth hostel accommodation in Northern Ireland. HINI is one of the founder members of Hostelling International, the largest youth organisation in the world, and currently operates three budget youth hostels in County Antrim including Belfast, Bushmills and White Park Bay, and also an affiliated hostel in the City of Armagh.

HINI required a new modern website to help strengthen awareness of the organisation and communicate its mission, values, and vision. HINI required the new website to clearly promote the four hostels, enabling website visitors to make a booking online, and highlight benefits of membership.


Hospitality & Tourism



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Our solution

  • Contemporary new design: The WebsiteNI team created a professional, welcoming, and modern website with engaging imagery and content.
  • Smooth navigation: The website has been designed with clean navigation to clearly promote the four hostels as well as educate website visitors of HINI’s vision, values, and mission.
  • Online bookings: The website features prominent Book Now buttons throughout the website to motivate website visitors to make a booking, and the website has been integrated with HINI’s booking system to enable users to seamlessly book their accommodation online.
  • Valuable content & SEO: The new website includes a section to highlight the benefits of Membership, with an online application, and content of local tourist attractions, that will not only provide valuable information to website visitors, but also help with Search Engine Optimisation.
  • Flexible WordPress CMS: The website was developed within the WordPress platform with an easy to use Content Management System to allow HINI to maintain an effective online presence.
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