The challenge
Dickson & Co Insurance are a leading independent insurance broker with access to major insurance providers operating within the UK and work closely with these providers to offer clients a competitive insurance solution tailored to suit their requirements. Dickson & Co Insurance was founded in 1992 and is steadily growing to become one of the most progressive brokers in Northern Ireland with 5 branches nationwide. With a well-established customer base Dickson & Co Insurance are renowned for their wealth of experience, attention to detail and friendly, personal service.
Dickson & Co Insurance required a brand new website to raise their company profile, promote their services and improve communications and interaction with existing and potential clients.
Our solution
- Brand new, professional website design: WebsiteNI provided a quality, intuitive, user-interface design to instantly show the full scope of Dickson & Co’s professional insurance services and product offering whilst highlighting the organisation’s customer focus, trust and expertise.
- Smooth navigation, user-friendly design, clear pathways: The website’s main homepage and navigation bar is critical to the user journey and provides easy access to key areas. With clearly defined pathways to information and logical categorisation of information, the website architecture has been built so that the different website visitors can easily find the information they are looking for with a minimum of interactions.
- Visually engaging, Calls to Action: The visual and engaging website design reflects Dickson & Co Insurance’s strong brand and uses appropriate imagery to effectively convey the organisations brand message and core value proposition. Prominent contact details and strong Calls to Action have been used throughout the website to encourage website visitors to make an enquiry or Get a Quote.
- Online quotation facility: The website includes an online quotation facility to allow website visitors to submit specific insurance quote details online. This facility will help Dickson & Co Insurance improve their administration as well as user experience for any customers who prefer to operate online.