Belle & Beau Image First

The challenge

Belle & Beau are a fashion jewellery brand based in County Tyrone, Northern Ireland, with a collection of beautiful, inspiring jewellery with a personal touch. The range of jewellery is sold throughout the world and currently stocked in 420 independent retailers.

Belle & Beau had a dated brochure website showcasing their range of products and required a brand new eCommerce website to enable users to purchase directly online.


Belle & Beau Image Second

Our solution

  • Brand new bespoke design to encourage sales: Working in partnership with Belle & Beau, the team at WebsiteNI created a website to  accommodate all possible customer journeys,  overcome objections and encourage the user to ultimately make a purchase.
  • Modern, eye-catching and engaging: The team at WebsiteNI created a a clean and eye catching website using Belle & Beau’s beautiful professional imagery along with design trends that appeal to the modern online user.
  • Seamless shopping experience: The new eCommerce website has been designed and built with easy navigation to enable website visitors to easily browse the full range of products and provide a seamless online shopping experience.
  • Fully responsive: The website features a fresh and modern look and feel and works seamlessly across a range of browsers, from desktop through to tablet and mobile.
  • Flexible WordPress CMS: The website was developed within the WordPress platform with an easy to use Content Management System and has been integrated with Belle & Beau’s stock management system to enable administrators at Belle & Beau to effectively manage all orders and inventory.