Targeting your website to attract the right kind of users
When used correctly, PPC or pay-per-click advertising can be a powerful tool to drive high quality traffic to your website and generate relevant leads. PPC advertising is a highly targeted and measurable way to attract the right kind of visitors to your website and provides instant results.
As your paid advertising partner, the team at WebsiteNI will work to ensure the PPC strategy we devise for you gives your organisation the competitive edge over rival companies. Thorough research is the first step on the journey to a successful adwords campaign that reaps results.
We will compile a list of relevant keywords to focus on and determine which of these keywords will attract appropriate traffic that will convert. We will also take a look at what your competitors are doing before creating the campaigns, ad groups, creative copy, bids and budgets that will get your business noticed.
Within minutes of your adwords campaign going live, data is collected and we are able to build an accurate picture of your account’s performance. Our in-depth reporting on this data ensures your campaign is continually optimised that your account is achieving its maximum return on investment.
“When we started looking for an agency that would manage, implement and measure a successful PPC campaign on our behalf, WebsiteNI ticked all the boxes for us. Their knowledge and experience in this field left us in no doubt that the budget allocated for paid advertising would be spent wisely but more importantly, would yield results. They did not disappoint – they set up a cost-effective campaign that has delivered a lot of new leads for us and they keep us informed every step of the way with regular reports on how the campaign is performing”-Raymond O’Hagan, CK