Karen McCusker Profile Photo

As a Digital Marketing Executive, I work with clients on their digital marketing activities so that they can achieve their goals and maintain a strong online presence. This includes delivering on digital strategies, creating content calendars and helping clients to boost brand awareness and website traffic using social media marketing, email marketing, graphic design, SEO strategies, effective copywriting and much more.

What do you love about your job?

I have been writing stories since I was about 9 or 10. I always knew I wanted to be a writer, and now with a job in Digital Marketing at WebsiteNI I love that I get the opportunity to tell brand stories every single day! It’s definitely the perfect job for me.

What do you get up to outside of work?

I have an English degree, so it’s no surprise that I spend a lot of my spare time reading. I also love playing my guitar – I taught myself when I was younger, and it’s been one of my favourite things to do ever since.