Armstrong Taylor Ltd are a well-established private business providing specialist consulting civil and structural engineering services to clients throughout a range of sectors within the Construction Industry and Associated Professions.
Whilst the current Armstrong Taylor Ltd website has worked well over the last few years, it is recognised that it is now time to give the website a complete revamp to reflect the current business strategy and brand, raise the organisation’s profile and visually promote the services and expertise of Armstrong Taylor Ltd in an engaging and easy to navigate format.
Strengthens brand awareness
The team at WebsiteNI designed a new website that raises the Company’s profile and creates and strengthens brand awareness of Armstrong Taylor Ltd. The sleek, modern and easy to use site places Armstrong Taylor among the best in the industry for providing specialist consulting civil and structural engineering services.
Reflects core value proposition and builds trust
The new website design reflects Armstrong Taylor’s brand message and visually conveys their core value proposition – Innovation; Simplicity; Customer Focus; Experience; Capability; and Sector Expertise. This builds immediate trust and confidence in their capability, expertise and commitment to delivering a competent pro-active consultancy that meets client needs. The display of logos of associated bodies and accreditation also builds trust and confidence in Armstrong Taylor’s expertise and processes.
Beautiful, functional, mobile responsive design
Our team worked to create a fresh, clean, modern and functional solution that brought together all of the key objectives of the website. The new site is fully responsive and will is coded so that it automatically adapts to suit the size of the screen it is being viewed on such as a tablet or mobile phone.
Modern navigation, fresh look and feel
The new website has a fresh and modern look and feel in line with Armstrong Taylor branding and works seamlessly across a range of browsers, from desktop through to tablet and mobile. The new site also features strong, clear calls to action such as ‘Contact’ and ‘View Services’, so that the user experience is accessible and features clear pathways to desired actions.
Company story and portfolio
Our team believe it is important to build a personal connection with your audience as this is a step towards a mutual, trusting relationship. The home page features information on Armstrong Taylor as a whole, their background, their investment in people and technology and also what solutions and benefits they can offer to help convey their level of knowledge and experience in the industry. Similarly, the ‘Services’ and ‘Portfolio’ sections of the new site display detailed content regarding Armstrong Taylor’s specific services and impressive project portfolio.
The new Armstrong Taylor website is easy to use and functional from both an end user and CMS perspective, as the Website NI designed and built a modern, beautiful and interactive website using the WordPress platform. The website is set-up in a way that provides administrators at Armstrong Taylor Ltd with the flexibility to manage the website moving onwards enabling site admin, easy access to update content, images and projects throughout the site.