Edge Innovate are a global leader in the design and distribution of a range of equipment used in the recycling, material handling and quarry industries. Using the ethos of “Innovation at Work” EDGE Innovate have consistently challenged the boundaries of design and manufacturing to produce hard working quality machinery.

Edge Innovate have been working with WebsiteNI for more than 5 years with a number of online projects including their main website www.edgeinnovate.com. With the existing site being a number of years old, the company needed a significant modern redesign  to reflect more comprehensive information pathways and to direct users to the right products. This was visualised through three main funnels – products by industry,  products by function and products by application.   Edge’s main objectives included; to generate enquiries on their products,  promote the Edge brand, provide an easy to use comprehensive product resource for dealers, to improve search ranking for all products, aftersales, parts & service and provide end users with all the information they need to maintain and repair their machines.

Our web designer Paul undertook this challenge and designed a  new, modern and innovative website using all of the required elements including a distributor login area and a multitude of videos, brochure downloads, latest news and events.  The site has been designed with a clear and easy-to-use layout so that the user does not need to ‘learn’ how to use the site and can easily navigate to the resources that are of relevance to them.  With the WordPress content management system, administrators at Edge Innovate have the flexibility to manage the website content efficiently on an ongoing basis and easily maintain an effective online presence.

To visit Edge Innovate’s professional new website click on Edge Innovate

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

If you’d like to chat with WebsiteNI about how we can help improve your online presence get in touch via email or call us on 028 3754 9025 (Dungannon) or 028 9002 5050 (Belfast).