Driving the right visitors to your website
When your new responsive website is launched the next step on the road to success is implementing an effective digital marketing plan. After all, what is the point of having a professional, visually engaging web presence if the right people aren’t visiting your site?
Digital marketing is vital from the off-set to get your target audience to your website. But this needs to be a continuous effort to facilitate long-term growth and the development of a loyal customer base.
As your digital partner, we will be with you every step of the way as we work to grow your visibility online, drive more traffic to your site, raise brand awareness, boost your rankings in Google, develop & enhance customer relationships through the power of social media and increase conversions.
The digital world never rests and neither must your marketing efforts in this intensely competitive arena. Creating a strong digital strategy relies on us having a deep understanding of your business or project.
This all starts with conversations, research and brain storming. The conversation won’t just be about how to get more customers; rather, we need to explore what type of customers are a good fit for your business. Working in partnership, we try to get under the skin of what is going to drive your business and then translate that into a practical digital strategy spelling out exactly how together we will achieve your online targets and help you achieve your wider goals.
Our digital marketing experts can deliver the desired results with an online strategy that includes:
Email marketing is a highly valuable digital marketing tool and when used correctly, can be a very cost effective way to deliver your marketing message to the right people at the right time. At WebsiteNI, we can take care of the entire process and deliver a customer-focused e-marketing campaign that delivers results.
PPC or pay-per-click advertising is a powerful tool to drive high quality traffic to your website and generate relevant leads. As your paid advertising partner, the team at WebsiteNI will work to ensure the PPC strategy we devise for you gives your organisation the competitive edge over rival companies.
Our social media integration options range from simple ‘Like Us’/’Follow Us’ buttons through to a live feed directly from your Social Media accounts. We can advise on industry best practice.
An effective SEO plan can boost your ranking in Google and drive more relevant traffic to your website. Let our digital marketing experts devise and implement an SEO strategy that gets your business noticed online.
With in-house content marketing writers, we can create content relevant to your business that communicates the right message at the right time to your customers. Visitors to your site should find fresh, relevant and timely information and that's where we come in.
Improve your website's performance and get the competitive edge with a conversion rate optimisation plan that gets a higher percentage of visitors to your site to take action.